Web and TV Commercials

 

TV Commercials

A TV Commercial advertisement on television is segment of content which conveys a message, typically to market a company's product or service.  The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (on average from 15 - 30 seconds), not including program-length infomercials.  TV Commercial advertisements have been used to promote a wide variety of products, services and ideas since the dawn of television.


Television advertising involves two main tasks:

1) Creating a television advertisement that meets broadcast standards.

2) Placing the advertisement on television via a targeted air time media buy that reaches the desired customer.

 

Web Commercials

Like a traditional TV commercial, a Web Commercial will advertise your business’s advantages to potential customers.  However, unlike traditional TV commercials, Web Commercials can be broadcast directly to your target audience for free through email, search engine marketing and video sharing sites such as YouTube.  Web comercials can also be longer than TV Commercials due to the drastic cost reduction to reach an audience.
  The exploding number of large screen mobile devices, media outlets and programs ignited by the Web has significantly boosted the amount of time consumers spend watching video content.

 
The explosion of programming content also further increases the specificity of audience targets and segments.  Add a Web Commercial to your website and dramatically improve the volume and quality of traffic from search engines such as Google, Yahoo and YouTube.  Research has shown that an online video is fifty times more likely to hit the front page of Google than plain text web pages without video.

 
Hydravideo will also convert your TV Commercial into a Web-ready format as well, so you can have the best of both worlds!  Hydravideo will work with you to carefully craft a Web or TV Video Commercial for your company that will convey a specific message about your products or services to the desired audience.

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